The 9 business kpis everyone should have on their dashboard

Business KPIs Dashboards have to show business performance. 

But keeping track of business performance requires you to know how well you are performing in many different areas. These are the 9 KPIs that are a must have for any business.  How many do you track?

Business performance ranges from cash flow to liquidity and finally capital.  From a financial perspective, KPIs measure success in the short, medium and long term and each give a valuable insight into how your business is performing overall.

The main categories of financial KPI are:

1. CASH FLOW

  • Net profit
  • DDO (Debtors Days Outstanding)
  • Debtors

Poor cash flow is the undoing of around two thirds of businesses.  Create a strong cash flow position by chasing debtors, keeping DDO down and maintain a close eye on variable overheads.

2. LIQUIDITY

  • Debt ratio
  • Quick ratio
  • Current ratio

A strong position of liquidity allows you to react in case of emergencies.  Chasing debtors, keeping DDO down and keeping Current Liabilities less than half current assets will improve your position.

3. CAPITAL

  • Return on Assets
  • Core capital
  • Return on Capital

The long term view of any business is return on investment.  These KPIs reflect how well your business is performing as an investment.  A robust long run profitability is key to a high performing business but you should also keep a close eye on the value of Assets on your balance sheet.

An explanation of each of these KPIs follows along with a suggested target.  It’s important to remember KPIs targets are incredibly contextual so you should deeply consider what your targets should be based on your business.  For example, profit margins of 10%+ are almost impossible to reach in some industries, yet essential in others.


1. CASH FLOW

NET PROFIT

A measure of the proportion of revenue that is left after all expenses have been paid. If the business makes $5.21 of net profit for every $100 it generates in revenue, this may indicate cost blowouts that require efficiency improvements.

THE FORMULA

Net Profit = Net Profit or Operating Profit / Revenue

SUGGESTED TARGET

>15%

DEBTORS DAYS OUTSTANDING (DDO)

Debtors Days Outstanding (DDO) is a measure of the average number of days that it takes a company to collect payment after a sale has been made. DDO is often determined on a monthly, quarterly or annual basis, and can be calculated by dividing the amount of accounts receivable during a given period by the total value of credit sales during the same period, and multiplying the result by the number of days in the period measured.

THE FORMULA

DDO = accounts receivable / average sales per day

SUGGESTED TARGET

Less than 60

DEBTORS

Debtors represents the total amount of money you are currently owed by all customers. The general view is that debtors are not a great thing to have, but they are if you keep the DDO low by making sure they pay promptly.  If you can, then debtors are a sign of a healthy pipeline.

SUGGESTED TARGET

>110% of 12 Month Average of Sales.


2. LIQUIDITY

DEBT RATIO

The debt ratio compares a company’s total debt to its total assets. This provides creditors and investors with a general idea as to the amount of leverage being used by a company. The lower the percentage, the less leverage a company is using and the stronger its equity position.

THE FORMULA

Debt Ratio = Total Debt / Total Assets

SUGGESTED TARGET

Less than 20%

QUICK RATIO

The Quick Ratio measures the availability of assets which can quickly be converted into cash to cover current liabilities.

Inventory and other less liquid current assets are excluded from this calculation. The Quick Ratio is a measure of the ability to pay short-term creditors immediately from liquid assets.

THE FORMULA

Quick Ratio = (Cash & Money At Bank(s) + Accounts Receivable) / Total Current Liabilities

SUGGESTED TARGET

A quick ratio of 1 or more is considered ‘safe’.

CURRENT RATIO

A measure of liquidity. This measure compares the totals of the current assets and current liabilities. The higher the current ratio, the greater the ‘cushion’ between current obligations and the business’s ability to pay them.

THE FORMULA

Current Ratio = Current Assets / Current Liabilities

SUGGESTED TARGET

A current ratio of 2 or more is an indicator of good short-term financial strength. In other words, the current assets of the business should be at least double the current liabilities.


3. CAPITAL

RETURN ON ASSETS

A measure of how effectively the business has used its assets to generate profits. Return on Assets is a performance measure which is independent of the business’s capital structure. The higher the ratio the greater the return on assets.

THE FORMULA

Return on Assets = Annualised Net Profit / Total Assets

SUGGESTED TARGET

10%

CORE CAPITAL

Core Capital is the minimum amount of capital a firm should have on hand to cover the next two months liabilities.  Core capital acts as a financial buffer that helps protect the firm against any high stress months.

THE FORMULA

Core Capital = Cash – Line of credit debt

SUGGESTED TARGET

2 x Total Operating Expenses

RETURN ON CAPITAL

Return on capital is a financial ratio that measures a company’s profitability and the efficiency with which its capital is employed. Return on Capital is a useful metric for comparing profitability across companies based on the amount of capital they use.

THE FORMULA

Return on Capital = EBIT / Capital Employed

SUGGESTED TARGET

Greater than 10%

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